Engaging local media as partners during COVID-19

In an information climate as complex as that surrounding the COVID-19 pandemic, local information plays a vital role in determining how communities respond to public health orders and guidance.

Alongside the current restrictions we are all subject to, the need for information – especially among vulnerable and marginalized groups – is greater than ever before. Currently, humanitarians are grappling with how to continue engaging with communities in a meaningful way – and particularly with harder to reach people who have limited or no access to information channels conducive to social distancing. People need simple, practical information to protect themselves, their families, and communities . They also need ways to elevate their voices and concerns.

In this guide, lnternews lays out an approach to community engagement involving a range of mechanisms that are alternatives to face-to-face. Given the current pandemic context, we are required to adapt our trusted Communicating with Communities methodologies to ensure people have access to information that responds directly to their questions and concerns, thus tackling misinformation and dispelling rumours.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: